The Christmas tradition of putting a plastic net bag of gold-foil wrapped chocolate coins in children’s Xmas stockings along with a satsuma or clementine took a bit of knock in 2014. Cadbury’s announced in October that year that it had stopped making its chocolate coins. The chocolate-maker said shoppers had switched to cheaper, own-brand versions sold at supermarkets such as Aldi, Lidl and Poundland, leaving its own sales in decline.
A spokesperson explained that the coins, which were made by a ‘separate contractor’, had proved difficult to sell and that the process of wrapping the foil around the coins was not easy, adding ‘we are sorry to see the coins go, but that’s business’. Making chocolates has always been a business where continuous reinvention seeks to repeat the success of earlier forever popular chocolate bars.
The first company to make a moulded chocolate bar as we know it today was J S Fry & Sons in 1847 at their factory in Bristol, England. Joseph Fry found a way to mix cocoa powder and sugar plus a little melted cocoa butter extracted from the beans, to produce a paste that could be moulded into a chocolate bar suitable for large-scale production. It was coarse and bitter by today’s standards, but it was still a revolution. The paste could also be poured over fillings and in 1866, Fry’s Chocolate Cream was launched (image below).
During the late 1800s, and early 1900s, the manufacture of cocoa and confectionery in Britain was largely dominated by Cadbury’s in Birmingham, Fry’s in Bristol, and Rowntree’s and Terry’s both in York, all of whom were Quaker families. This wasn’t just a coincidence. The Quakers were social reformers, and extracting cocoa from cocoa beans to make drinks was a reaction against the perceived misery and deprivation caused by alcohol. Then the companies turned to the making of chocolate. But today these names exist only as brands owned by international companies. Cadbury (the ‘s’ was dropped in 2003) and Terry’s are now owned by US-based Mondelēz International, the second-largest confectionery manufacturer in the world after Mars (though Mondelēz is looking to sell the Terry’s brand). Fry’s was taken over by Cadbury’s in 1919, and Rowntree’s is owned by a Finnish company, Raisio Group.
Confectioners Are Swallowed Up
Though Fry’s was swallowed up in 1919 it wasn’t until the 1960s that other major confectioners went the way of Fry’s, or merged, often a euphemism for a take-over.
Trebor bought Sharp’s in 1961, and Clarnico in 1969. Bassett’s bought Pascall in 1965, and Barratt’s in 1966. Bassett’s then merged with Maynards and Trebor in 1990, and were then bought by Cadbury Schweppes in 1998, and finally by Tangerine Confectionery in 2008 (now the largest independent confectionery company in Britain).
Mackintosh’s bought Wilkinson’s in 1964, Fox’s in 1969, and then merged with Rowntree’s in the same year. In 1988, Rowntree-Macintosh was bought by Nestle, and Paynes was bought by Northern Foods. Fox’s (still owned by Nestle) was bought by Northern Foods in 2001, then Fox’s and Payne’s were bought by Big Bear Confectionery in 2003, which was then bought by Raisio in 2011.
Cadbury’s and Terry’s came to be owned by Mondelēz as a result of Kraft Foods buying Terry’s Suchard in 1993, and Cadbury’s in 2010. A year later, Kraft Foods split in two with the confectionery arm, which included Cadbury and Terry’s, becoming part of Mondelēz.
Some Sweets Still Live on
Though the original confectioners have long gone, their names live on as brands as do some of their most popular lines. Each sweet and each company has its own story, but here are a few snippets.
Barratt’s Sherbet Fountains was first sold in 1925, the sherbet contained in a paper wrapped cardboard tube with a liquorice ‘straw’ stuck in the top. The tip of the straw was bitten off so as to suck up the sherbet, though it could get clogged up and the stick was then used a dip. The traditional packing was replaced in 2009 by a plastic tube and a solid liquorice stick which caused a media outcry. The Barratt’s factory was in Wood Green, London. By the early 1900s it had become the firm’s custom to give every worker a Christmas present. In December 1913, this took the form of an alarm clock, and it is said that Mr G W Barratt, son of the founder, personally presented about 2,000 of them.
When sales representative for Bassett’s, Charlie Thompson, in 1899 spilt a tray of liquorice and cream paste samples of chips, rocks, buttons, cubes and twists samples in front of a shopkeeper in Leicester, Bassett’s Liquorice Allsorts was born. The resulting colourful mix impressed the chap who placed the first order for ‘allsorts’. Bertie Bassett, Bassett’s promotional mascot was introduced in 1929. Bertie has remained a popular figure ever since and to celebrate his 80th birthday, Cadbury arranged in 2009 for Bertie to marry his sweetheart Betty Bassett in the Sheffield factory where Allsorts were then produced.